Success Story Behind Elsamma Enna Aankutty

This is a new malayalam film that was released in September 2010. It's a real great film has has tasted commercial success as well. Some of the reasons which I could find for the success are as follows;

Aesthetic Reasons:
                   The film has been shot in a rural background with a new actress(Ann Augustin). The audience now seems to prefer ones with a good story line rather than one showing superstars in all the scenes. This movie doesn't have any superstars. Another positive aspect is that the film gives good social messages. The film raises strong messages against alcoholism, corruption and indisciplined lifestyle of today's youngsters   The entire story is very interesting and one would be glued to the seats from start to end. I must say that the director,Lal Jose has done real justice to this film.

Commercial Reasons:
                   This is a low budget film.Therefore it's all the more easier to break even. It doesn't have any superstars (i.e. Mohanlal & Mamooty) and hence their hefty pay packages are avoided. This has been  shot in and around Kerala itself. We could see many flop movies with song scenes shot in foreign locations. This adds to the overall cost.
                          Overall the movie is very interesting and people have received it with both hands. This is a real lesson for the producers to concentrate on good storyline rather than on superstars. This will help them achieve commercial success.